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According to the old saying "The early bird catches the worm", early bird tickets are intended to reward ticket buyers who purchase a ticket early in the first phase of pre-sales with more favourable conditions. Early bird tickets are a suitable way to really boost advance sales.
Click on "Edit" for the desired event.
Go to "Categories, seating plan" and click on "Edit categories" for the desired event.
Go to the "Options" of the category for which you want to add an Early Bird discount.
If you now call up the preview of the event, you can already see how the Early Bird discount is displayed.
When the end of the Early Bird sales phase is reached, the display switches to the normal price. The reference to the Early Bird prices disappears completely.